As part of an initiative to encourage social enterprise and responsibility the students at St Margaret's High School in Liverpool have designed a computer game that will be sold with the proceeds going to charity. The students formed SMG (St Margaret's Games) based on a company organisation that mirrors the computer games industry. They designed a racing game called Streets of Culture set in Liverpool in 2008 when the city will be European Capital of Culture. The students created a game design, designed logos and artwork, and designed the racing tracks. They also photographed Liverpool landmarks to be recreated within the game. The students' game design and specifications was built over the summer by Lateral Visions Software Company, a software development company based in Liverpool specialising in applying computer games technology to education and business applications. Jaguar Cars Limited supported the project and supplied 3D models of the X-TYPE (manufactured at Jaguar's award-winning manufacturing plant in Halewood, Merseyside) for use within the game. Jaguar also hosted the official launch of the game. The project has engaged the students in creativity in design and art, entrepreneurial and business learning, and in making a difference through social enterprise by working on an exciting, real product. The students chose the BBC Children in Need Appeal as the charity to benefit from the sales of Streets of Culture.